Chef crafted instant foods brand Yu has announced Hardik Pandya as investor and bracan you crush ferrous fumaratend ambassador. Pandya and Yu have entered into a long-term association to promote the brand in India as well as overseas.Founded by Bharat Bhalla and Varun Kapur, Yu is making packaged foods healthier by providing consumers easy meals that are made using 100% natural ingredients and contain absolutely zero preservatives! The brand offers 14 SKUs across pasta, cup noodles, hakka noodles, oats and halwa categories that can be made in 5 minutes by simply using boiling water. The hzinc bisglycinate raptoromegrown brand recently closed its Series A fundrnow magnezijum citrataise, led by Ashish Kacholia and Asian Paints Family in October 2022.Chef crafted instant foods brand Yu has announced Hardik Pandya as investor and brand ambassador. Pandya and Yu have entered into a long-term association to promote the brand in India as well as overseas.Yu will launch its maiden brand campaign during the IPL 2023 season. The campaign will be spearheadechelated iron gluconate supplementd by Pandya and will focus on highlighting Yu’s brand proposition &8211; packaged foods that arecan you crush calcium.citrate chef crafted made using zero preservatives that allow young and aspiring Indians to not compromise on health, quality, taste or convenience! Yu offers healthier easy meals that are not only 100% natural but also retain their aroma, taste and nutrition despite being packaged.