Pride of Cows, a premium milk brand from Parag Milk Foods, has kickstarted the season of festivities by collaborating as one of the associate partners at the Arijit Singh Ahmedabad concert performed on Christmas. Through this concert, Pride of Cows got a great sampling platform where it reached out to more than 25,000 relevant audiences. The company, with their premium Single Origin products thaethical nutrition calcium citratet have nutrition, flavour, and purity, brought their own unique sparkle to a serenading evening in the heart of Gujarat. It also participated as oferric pyrophosphate folic acid and glycine capsulesne of the partners at Jio Presents Hamleys Wonderland, India&8217;s largest family festival, which was held at Jio World Garden in Mumbai&8217;s BKC.Commenting on the sponsorships, Akshali Shah, executive director, Parag Milk Foods, said, “There is no one size fits all, each consumer is unique which is why we&8217;ve launched a 360-degrees marketing campaign that connects with thwhat zinc supplement is best absorbed by the bodyem at all potential points of contact and engagenatural factors zinc citrate 50 mgs them in a number of ways. Most dairy manufacturers today resort to telling their own stories through promotional videos to market their new products, but I wanted Pride of Cows to highlight the consumer journey. Today&8217;s consumers not only want custommalat magnesiumisation, but they also want to know the source of their food and are opting for healthier options. Pride of Cows is a single-origin brand with the purpose of providing pure, safe, and wholesome nutrition to our customers, which is represented in our marketing activities as well. As a result of our individualised shopping experiences for our clients&8217; journeys, we adopt an all-encompassing approach in our strategy to reach out to our target demographic.”