Keeping everyone entertained with its latest campaign, Kurkure, one of India’s most loved snack brands, has collaborated with Bollywood filmmaker and celebrity, Karan Johar, for a quirky activation like no other. The brand-director duo launched a mock-up of a unique matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com.This collaboration is a playful extension of Kurkure’s ‘Videsi Mein Desi Chatpatapan’ campaign for its latest fusion flmagnesium malate jumiaavour, Kurkure Chatpata Cheese, which is the perfect jugalbandi of international cheese and Indian chatpatapan. In line with the product’s TVC that showcases an interesting discussion between an Indian family and a foreign one on their children’s love marriage, the matchmaking platform was aimed at highlighting the unison of Kurkure’s fusion flavours through one of India’s most celebrated events, marriage.Keeping everyone entertahow much magnesium glycinate for kidsined with its latest campaign, Kurkure, one of India’s most loved snack brands, has collaborated with Bollywood filmmaker and celebrity, Karan Johar, for a quirky activation like no other. The brand-director duo launched a mock-up of a unique matchmaking platform created specifically for desi and videsi matches, known as desividesijodi.com.Johar said, “Everybody is a fan of Kurkure and its entertaining campaigns! So, when the brand approached me to collaborate with them, I couldn’t imagine it would be for an unconventional concept like this! I loved their modern take on the unison of desi-videsi flavouferrous sulfate 220 mg 5ml liquid dosage pediatricrs. A chatpata brand like Kurkure discovering such a quirky way to engage with their fans and bringing their new offering inmagnesium glycinate in the morningto the limelight is excititab zinc gluconateng.”