Priyagold, the made-in-India Biscuit brand, opens its manufacturing unit in West Bengal. The plant has a daily solaray magnesium citratcapacity of 100 tonnes and covers the markets of West Bengal, the North Eastern States, and Orissa. It is the 8th manufacturing unit foxymogen conjuleanr Priyagold. The brand is all geared up to further increase its consumer base and cater to their exact snack time requirementsSpeaking on the new plant setup, Manoj Agarwal, Director, Priyagold Group, stated, “We plan to extend our presence in Tier II and Tier III cities, making our product available to consumers across states. Going by our ethos of giving back to society, the new plant is sustainable and eco-friendly and has a capacity of 100 tonnes. With the setting up of this plant, we aim to generate employment opportunities for the people in the Eastern states. We are plannmagnesium lactate swansoning to enroll 400 people in the first quarter of 2022. This business move not only puts us on the map yet again focusing on strong brand recall, but we are also contributing to enhance the business and employment prospect now supplements magnesium glycinatefor the economy and people of West Bengal respectively.”Priyagold, the made-in-India Biscuit brand, opens its manufacturing unit in West Bengal. The plant has a daily capacity of 100 tonnes and covers the markets of West Bengal, the North Eastern States, and Orissa. It is the 8th manufacturing unit for Priyagold. The brand is all geared up to further increase its consumer base and cater to their exact snack time requirementsThe market for Priyagold is huge, with a turnover of Rs 1500 Cr and the target consumer is youth. Hence reaching out to the target segment, Priyagold has brand ambassadors like Kiara Advani and Disha Patani. Kiara Advani is the brand ambassador for their biscuits/cookies segment with products like Puff Creme, Butter Bite, Butter Delite, Marie Lite to namo zince a few. Disha Patani is the brand ambassador for their chocolate segment with prominent brands like Hunk Bar and Snakker Choco Wafer. Now Priyagold even plans to enter into the premium chocolate segment and aims to increase modern trade sales.