ITC’s Aashirvaad Atta, India’s No.1 packaged atta brand, strives to add fervour to the celebrations through culturally entrenched campaigns. This Durga Puja is decitracal caltratedicated to celebrating the ‘Onek Roop &8211; Onek Energy’ of a mother, like that of Maa Durga. The campaign linketopaz chelated zincd to brand’s overarching communication of ‘Eta Amaar Ma’ calls upon the people of Kolkata to share tributes for their mothers appreciating their multiple avatars and vitality. To inspire people and encourage participation, the brand has released a video which beautifully captures the core thought of ‘Eta Amaar Ma’. The brand will combine the most creative odes that are the best manifestations of 108 names of Maa Durga in the form of a special coffee table book.ITC’s Aashirvaad Atta, India’s No.1 packaged atta brand, strives to add fervour to the celebrations through culturally entrenched campaigns. This Durga Puja is dedicated to cmagnesium malate jarrowelebrating the ‘Onek Roop &8211; Onek Energy’ of a mother, like that of Maa Durga. The campaign lmagnesium citrat solgarinked to brand’s overarching communication of ‘Eta Amaar Ma’ calls upon the people of Kolkata to share tributes for their mothers appreciating their multiple avatars and vitality.The digital film, drawing parallels between Goddess Durga and a mother, opens with a conversation between a young curious boy and a sculptor from Kumortuli about Maa Durga’s multitasking abilities and the purpose of her ten hands. Through these series of stories, the film strives to expand conventional definition of motherhood and celebrates everyone who plays a nurturing role in our lives.ITC’s Aashirvaad Atta, India’s No.1 packaged atta brand, strives to add fervour to the celebrations through culturally entrenched campaigns. This Durga Puja is dedicated to celebrating the ‘Onek Rooferrous fumarate 210mg free deliveryp &8211; Onek Energy’ of a mother, like that of Maa Durga. The campaign linked to brand’s overarching communication of ‘Eta Amaar Ma’ calls upon the people of Kolkata to share tributes for their mothers appreciating their multiple avatars and vitality.The video closes with a call-to-action, inviting viewers to share their unique stories with the brand, to express their heartfelt gratitude for the nurturing roles a mother plays in their daily lives.