Britannia has unveiled the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consumers asking to BringBackMilkBikis.Specifically the consumers in Tamil Nadu collectively created a movement to bring back the sweetest memories of their childhood with Britannia Milk Bikis Classic.Brcan i take magnesium glycinate in the morningitannia has unveiled the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consumers asking to BringBackMilkBikis.Recently, the company launched ‘an ode to simpler times&8217; campaign that aimed at celebrating the simple joys of good old days and taking consumers back to the by-lanes of childhood memories. This opened a floodgate of memories and resulted in a surge of demand to bring back the classic pack and the company paid heed to them.Britannia has unveiled the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consumers asking to BringBackMilkBikis.It will be re-launched in its original avatar &8211; flowery border design, the company logo embossed on the centre of the biscuit, with the familiar bottle on the pack and that same milky taste.Britannia has unveiled the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consuiron phosphate oxidemers asking to BringBackMilkBikis.Commenting on the relaunch of the Milk Bikis Classic, Vinay Subramanyam, VP marketing, Britannia Industries, said, “The consumers of Tamil Nadu have grown up eating Milk Bikis. It is a brand with huge emotional connect with the state. And in these times, what we have realised is that we crave our past even more. Our childhood. Our simplicity. Our friends. And it is unsettling to see that markers of our childhood are not there anymore to share with our children and to tell them this is how we grew up. And that is why we thought this was the perfect time to bring back Milk Bikis Classic.”Britannia has unveiled the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consumers asking to BringBackMilkBikis.The re-launch was resultant of a round of voting set in motion all over Tamil Nadu where consumers and influencers shared their memories around the old pack. This ledferrous bisglycinate prenatal to the trending of BringBackMilkBikisClassic and MyMilkis zinc bisglycinate water solubleBikisMemories across Facebook and Instagram with netizens sharing their fondest memories associated with the brand.Britannia has unveildifference between ferrous ascorbate and ferrous bisglycinateed the re-launch of Milk Bikis Classic, a cult favourite biscuit of the 80s and 90s generation. The move follows after one million consumers asking to BringBackMilkBikis.Many stated that it is part of every 90s kid’s life and is equivalent to the good old memories of the simpler times. More than a million demands to bring back the biscuit were received by the brand.