Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.Established in 1974 and currently employing more than 900 people, ORC is one of the pioneers and market leaders in the Omani manufacturing sector. As a franchisee of PepsiCo Internationalferric phosphate for sale, the company’s headquarter is located in Al Ghubra and ipuppy sleep supplementst operates in different food (Lays, Cheetos and Quaker Oats, etc.) and beverage (Pepsi, Topfruit and Aquafina Water, etc) sectors. It has an overall annual beveragglycinate chelate irone production capacity of around 500 million litres. The company is expanding its manufacturing and distribution capabilities to meet growing demand for its products and also to respond to diverse consumer preferences. Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.The carbonated soft drinks (CSD) market in Oman is highly consolidated by international companies and it is dominated by PepsiCo whose sales volume and value in 2018 reached 84.7% and 84% respectively. Although Oman is known for its high CSD consumption, changing life styles and the introduction of an “excise tax” (50% tax on CSD) have slowed demand. To maintain market share and adapt to healthier consumer habits, ORC approached Sidel to launch three new PET bottle formats (0.25 L, 1 L and 1.5 L).Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.Meeting a tight deadline through seamless planning and collaborationOman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.
Ois iron corrosiveRC has operated a Sidel MatrixTM Combi12 line since 2015 and Sidel’s project was to adapt this very same line. When the order was received in June 2019, a 14-week lead time was established to meet the market launch date. However, it was initially assumed that the parts could be delayed because of the August summer break. The key to success was therefore seamless planning and execution.Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.
As a complete solution provider, Sidel achieved its goal by leveraging its expertise in production and closely cooperating with suppliers. From shipping to execution, approximately 15 experts from Sidel participated in the project. To ensure smooth operation, the original line efficiency was inspected by Sidel’s team before site execution. With consultancy from Sidel, some adjustments were made and Sidel was supported by optimal logistics and 3rd party equipment suppliers to accelerate progress. ORC also played a crucial role by providing full in-house support from the maintenance and warehousing teams to ensure that all activities went to plan. In spite of tight time constraints, Sidel displayed close teamwork, liaising with both the partners and the customer.Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are now operating with improved rated speed to satisfy consumer demand in Oman.
“Sidel’s challenge was to finish the project within a very tight schedule. Sidel took swift action in manufacturing the required adaptation kits then shipping them in the fastest lead time possible. Installation, testing, and commissioning are the most challenging activities of the project wherein Sidel was able to excel by sending the best team,” says Youssef Ezzikhe, CEO at ORC.Oman Refreshment Company (ORC) has launched three new formats for PET bottles in order to meet changes in consumer demand. Thanks to outstanding teamwork and flexibility, Sidel, its trusted OEM, completed the line conversion within a reduced lead time. These formats are novitamin ferrous fumaratew operating with improved rated speed to satisfy consumer demand in Oman.Flexibility and great service exceed expectations and result in a strong customer relationship