Euromonitor International’s latest vital nutrients magnesium citrateresearch system, Passport: Ethic733739012906al Labels has shown that sales of packaged food and drinks products with clean labels, that is products with variations of all natural and no artificial claims (full clea
n label definition below) in 2015 reached $166 billion in retail value sales across 26 key markets.

Going clean: reformulating to meet demand
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