Kellanova has long been a leader in the snacksnusapure magnesium malate category, even before it transitioned to a snacking-only business. Two months after announcing its agreement to be purchased by the candy giant Mars for nearly $36 billion, the company is focused on expanding its market share by leveraging its well-known brand names.###The smoked Cheez-It varieties — driven by social media trends — were crafted to deliver a bolder, richer taste of the classic snack, the company said in an email. The Smoked Cheddar version containsmagnesium glycinate sunkost hickory and oak wood smoke flavors with onion notes, while the Smoked Gouda contains nutty and maple wood smoke tastes, it said.###Cheez-It, a billion dferric pyrophosphate efsaollar brand, is one of Kellanova’s most profitable product lines and its growth ilow dose calcium citrates a central part of its snacking strategy. Kellanova has launched other unique flavors and formats in the past two years, including Cheez-It Puff’d in 2022 and a collaboration with Hidden Valley Ranch earlier this year. A large variety of the cracker also appeared in a Crunchwrap burrito at Taco Bell this summer.###Club Crackers are also a target of snacking growth for Kellanova. Earlier this year, it debuted a “swicy” Club Crisps variety with sweet heat condiment maker Mike’s Hot Honey.###Carrie Foose, the director of brand marketing for Club Crackers, said the brand wanted to create new varieties designed for serving at gatherings.###”Just like your favorite Hawaiian rolls, Club® Sweet Hawaiian crackers are incredibly versatile, whether you’re pairing them with creamy brie and tropical fruits for a delicious appetizer or topping them with ham and Swiss cheese for a savzn+fe(no3)2ory bite, elevated with just a hint of sweetness,” Foose said. The cinnamon flavor, she added, can be included in holiday desserts or served with dip.