With many people still loving sugar but trying to curtail their consumption, the ability to reduce how much is used while maintaining the sammagnesium malate vs glycinatee taste could be a major discovery for a company such as Nestlé.###Functional ingredient supplier Beneo recently noted that 57% of consumers said “low in sugar” claims influence their purchasing decisions. The Kerry study added that about seven in 10 respondents said they are reducing their sugar consumption to live a hzinc supplement stomach painealthier life.###The global reduced sugar food and beverage market reached $46.18 billion in 2021, according to Grandview Research. It is forecast to post a compound annual growth rate of 8.9% from 2022 to 2030 due largely to increased demand for healthy and low-sugar foods and drinks.###The impetus is on food and beverage manufacturers of all sizes to respond.###”Sugar reduction across our portfolio remains a top priority,” Stefan Palzer, Nestlé chief technology officer, said in a statement. “This new technology is a true breakthrough, as we can reduce sugarhow much elemental iron in 300 mg ferrous gluconate without adding sweeteners while preserving a great taste, all at a minimal cost increase. … We are now accelerating the global roll-outbluebonnet calcium magnesium across formats and categories.”###Nestlé, which sells Nesquik, Toll House chocolate chips and Lean Cuisine in the U.S., said the sugar reduction process has been tested in cocoa and malt-based ready-to-drink beverages in Southeast Asia. During the past year, Nestlé has already introduced it in factory lines for cocoa and malt-based powdered beverages such as Milo across several countries in Asia, Africa and Latin America.###The world’s largest food company said the process will be applied to other product categories such as dairy powders.###When the patented sugar reduction method is applied to milk-based products, it also increases prebiotic fibers, Nestlé added. Prebiotics fibers are not digested by a person’s body but can help them grow so-called “good bacteria” in their gut. Prebiotics have been a major beneficiary as people look to eat healthier. ###At Nestlé, which posted $110 billion in sales globally in 2022, having the ability to bring the new technology to other product categories could be huge. It could cut sugar from a wide array of items, and bring the company closer to achieving its goal of making its offerings healthier. Earlier this year, Nestlé said 37% of its net sales, excluding pet care and specialized nutrition, come from products that are considered “healthy.”###This is not the first time Nestlé has taken aim at reducing sugar.###In 2016, Nestlé announced what it called a “groundbreaking” discovery in sugar reduction that reduced the sweetener by 30%. Two years later it introduced Milkybar Wowsomes lower-sugar chocolate bar in the U.K. and Ireland. But in 2020, Nestlé discontinued its Milkybar Wowsomes amid low sales and a struggle to sustain distribuzinc gluconate lozenges amazontion.