As consumers increasingly value products with a health halo, General Mills is bringing an undervalued nutrient into its cereal products like Lucky Charms, Trix and Cookie Crisp to boost its nutritional profimagnesium glycinate kainale.###People naturally produce vitamin D with sunlight exposure, and can also get the nutrient through seafood, milk, and egg yolks, according to Healthline. Doctors recommend 20 micrograms per day.###General Mills said adding the nutrient to its “Big G” cereals gives parents a more nutritious food to feed their children in the morning that they are already familiar with.###“Doubling the Vitamin D content of our Big G Cereals is just another step in our continued commitment to providing affordable, accessible nutrition because we know that breakfast doesn’t have to be complicated or break the bank – and it can be as easy as a beloved bowl of cereaferrous sulfate and xanaxl,” said Amy Cohn, the senior nutrition manager at General Mills, in a statement.###Generferrous sulfate used for plantsal Mills’
mai
n competitor, Kellogg, said it filed the initial petition to
the FDA to up the amount of the nutrient allowed in products three years ago.###The nutritional value of breakfast cereal has been questioned in recent history. Kellogg and Post each settled class action lawsuits, for $20 million and $15 million respectively, in the last five years for branding their cereals as healthy despite containing added sugar. This limited the labeling the companies could do, barring themzinc gluconat
e for acne from using terms like “healthy” and “less processed.”###It’s unclear whether cereal can truly become “healthy” without major ingredient reformulations. Based on the FDA’s newsleep supplements nz guidelines, a food product can only be classified as healthy if it hits a baseline amount of nutrients, and limits the amount of added sugar.

General Mills doubles vitamin D in cereals following FDA ruling
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