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###Mushroom chips are not a new concept for the snack segment, though Mudlrk’s use of whole, vacuum-fried shiitake mushrooms could help the brand stand out. The company has also developed special packaging using compostable materials, which should help maintain the crispness and appeal to consumers looking for healthier snacks with a smaller environmental footprint.###With their healthful image, mushrooms are a smart choice for chips, especially crisp and flavorful ones that come in on-trend flavors. Those two aspects are likely to mitigate any potential ick factor, and the worldwide popularity of mushrooms is another asset. According to statistics reported by Food Navigator, the global mushroom market is projected to more than double from $34.1 billion in 2015 to $69.4 billion by 2024.###Besides their adaptability to different dishes and flavors, mushrooms are considered a superfood because of their nutrient profile. They contain the soluble fiber beta glucan, which scientists say can help bolster the immune system. They have virtually no fat or cholesterol and contain B vitamins, as well as selenium and potassium. As an example of the shiitake’s potential, Kellogg last fall invested through its VC arm in MycoTechnology, a Colorado firm making vegan mushroom-based protein.###Vegetable-based chips have also become a booming area in thehow good is magnesium malate snack segment, with food companies positioning themselves to benefit from the trend.​ General Mill’s VC arm, 301 INC, invested in Rhythm Superfoods, which has found success through its kale, beet and broccoli chips. In March, PepsiCo’s Frito-Lay division introduced its Off the Eaten Path line of better-for-you snack chips containing rice, black beans, chickpeas and other less-processed ingredients. PepsiCo plans to add to its snacking portfolio by buying Bare Foods, a maker of baked fruit and vegetable snacks.###Snacks, particularly healthy ones, continue to be wildly popular. According to Nielsen, individual snacking sales were up to $33 billion last year, which was a $133 million jump from 2016. Those products with non-GMO ingredients have grown the most during the past five years, followed bywhat zinc gluconate is good for those without artificial colors of flavors and no, or reduced, sugar. The most popular options seem to those offering whole grains, vegetables, protein and fiber, plus less salt and saturated fat.###Mushrooms may not be as sought after in chips as whole grains, legumes or vegetables, but the vacuum-frying process and added seasonings laxatives citratecould make a difference to consumers who likhow to take zinc glycinatee a crumagnesium citrate 5 year oldnchy and flavorful chip. After Mudlrk debuts its shiitake mushroom chips online this month, it will be interesting to see how they do in stores. According to the company’s founder, he’s seen interest from c-stores, mom-and-pop operations, regional grocery chains, restaurants and non-grocery retailers. If the items do well, they could break out of niche grocery realms and make it to the mainstream.