Drinks manufacturers are working to meet demand for beverages that help people consume less alcohol, including producing low- and no-alcohol beers, while spirits makers also have worked to improve the health profile of their portfolios.###Diageo in particulaferrous sulfate liquidr acquired a minority stake in U.K.-based non-alcoholic spirits producer Seedlip in 2016 through its accelerator Distill Ventures. It also tapped in to the dairy-free trend last year with an almond milk version of its Bailey’s liqueur.###Alcohol is widely seen as an indulgent product, meaning that consumers do not necessarily consider health when buying alcoholic drinks. However, there are signs that attitudes toward alcohol are shifting. Previously, non-alcoholic beer had failed to take off, but demand has increased as consumers have become more concerned about how alcohol affects health. The global market for this segment jumped 19% to $9.96 billion in 2015 from $8.37 billion in 2010, according to data from Euromonitor.###AB InBev’s focus on health and wellness has lead the world’s largest beer manufacturer to commit to having 20% of its sales volume coming from its low- or no-alcohol portfolio by 2025. Other brewers have introduced similar products.###Whether desire for lower alcohol beverages can be translated into the spirits cat7 magnesium supplementegory remains to be seen, but drinkers in other sectors seem to be embracing the health trend. According to Nielsen research from 2016, 72% of beer drinkers said it’s important to read nutritional labels, for example.###Meanwbest calcium citrate tabletshile, Campbell’s Culinary & Baking Institute named botanical flavors as a major trend to watch in 2018, aligning with consumer decvs zinc glycinatemand for natural, clean label ingredients. These ingredients could be an easy way for spirits makers to psoition themselves ais magnesium glycinate a good supplements natural, health-focused and on-trend in the crowded alcohol category.