Ocean Spray aims to provide scientific backing to the purported benefits of cranberries and move them away from hearsay. Crallergy research group magnesium citrateanberry supplements are not under the FDA’s control, and many already make claims regarding urinary tract infections, so the proposed claim on food products is firmly in the public consciousness.###Health claims matter to consumers. More than three-quarters (77%) of adults gnc calcium plus vs calcium citrateuse food labels to help them decide what to buy, according to the FDA’s 2014 Health and Diet survey.nature made magnesium citrate 250 mg Almost 9 in 10 consumers use health claims to make purchase decisions. Some studies have shown that consumers believe health claims even if they seem unlikely to be true, rating chips, candy and chocolate natural magnesium malateclaiming added vitamins as healthier than those that don’t carry on-pack claims.  ###Ocean Spray has considerable marketing and research clout, and funded the largest study that is cited in this petition. Other research it has pursued includes spending $10 million over five years on researching cranberries’ antibacterial properties and exploring the potential for a prebiotic from cranberry skins, which could be a lucrative use for a waste product from cranberry juice manufacturing.​###Even though cranberries are popular as juice, dried fruit snacks and Thanksgiving dinners, it makes sense that Ocean Spray is working to increase sales. According to the U.S. Department of Agriculture, last year’s total cranberry harvest was expected to be just over 9 million barrels — a 6% drop from 2016. Consumers are willing to pay a premium for products that advertise more health benefits, helping out any farmers who might be hurting from production level drops.###Additionally, U.S. grown cranberries were at the top of the list of goods that wferrous fumarate and folic acid and zinc tabletsould be subject to a retaliatory tariff in the European Union. President Trump temporarily exempted the European allies from his steep new tax for imported steel and aluminum while talks continue. Regardless of whether the EU tariff comes to pass, cranberry exports have increased 48% in the last six years. If the export market is hurt by other trade-related actions, growers would benefit from more reasons for consumers to buy their products at home.