As consumers actively try to eat more healthfully, they’re pulling Fido in as a partner in better eating. Pet food is increasingly mirroring trends in human food, and their owners are buying it.###Blue Buffalo Co. Ltd. offers a chicken and quinoa ancient grains recizinc glycinate holland and barrettpe. Nestle Purina’s Beneful has dabbled in adding blueberries, pumpkin and spinach. Honest Kitchen Inc., which uses only human-grade ingredients, has been selling a chicken and quinoa recipe since 2006 and now offers beef and chickpea, duck and sweet potato, and fish and coconut blends as well.###Consumers value the health benefits they receive from these superfoods, and want to share the bounty with man’s best friend. However, pets’ nutritional needs are quite different than those of humans.###Research has shown that labradoodles and schnauzers don’t need a high-protein diet like their wild wolf cousins. They can get their needed nutrients from a plant-based low-protein diet, which sounds like a potential ringing endorsement for these new quinoa-spinach recipes. However, dogs can get their nutritional needs met with out-of-style soy or corn as well as trendy quinoa. But Spot isn’t the one picking out his dog food.###According to Harris Poll, in 2016, 95% of U.S. pet owners considered their animals part of the family — up 7 points from 2007. Consumers love their pets ferrous bisglycinate or ferrous sulfateand want to give them the best food they can afford. A higher price tag doesn’t always mean a higher quality food, but pet owners are willing to shell out more money for a perceived better product. Sales of premium pet food went from $5.7 billion in 2001 to $14.5 billion in 2015.###As CPG sales are lagging, pet food sales are increasing at a far more rapid rate. Considering the ever-increasing pdoes ferrous gluconate make you sleepyarallels in ingredients and nutritional profiles, more food manufacturers may soon start wondering if it’s time they got a dog in this fight.###There are already  some food manufacturing giants who have a strong presence in the pet food space. now magnesium citrate tabletsPedigree, Mars’ budget-friendly brand, is a top-selling dog food, bringing in $1.6 billiozinc bisglycinate for wartsn in 2016. Nestle’s Purina represents 23.5% of the $30 billion pet food market.###And Mars has doubled down on its interest in the pet-related field by expanding into pet care with the $7.7 billion purchase of VCA, an animal hospital chain.