The concept of “up-cycling” isnzinc gluconate in food’t new to the food and beverage industry, though it has become a greater consumer interest in recent years. CoffeeFruit Pure’s ingredient capitalizes on this trend, as well as public demand for antioxidants — likely a winning combination. ###The pulp of coffee fruit has a lot going for it. First, it’s rich in antioxidants. The red fruit has high levels of phenolic and chlorogenic acid. Phenols, commonly found in fruit, give blueberries their coveted status as a super fruit. Chlorogenic acid (CGA’s) are commonly found in cofee, tea, wine, different herbal infusions and also some fruit juices. Consumption of these beverages has been linked to reduced risks of developing different chronic diseases. CoffeeFruit Pure’s ingredient boasts both benefits.###Another reason coffee fruit may appeal to consumers is its affiliation with coffee. Premium and craft coffee is in high demand right now, so the fruit may get the perk of being connected to a hot commodity.###CoffeeFruit Pure could be useful in a variety ofpotassium citrate magnesium citrate vitamin b6 oral solution CPGs. The liquid or powder forms could be applied to food, beverages, dietary supplements and personal care products. It woumagnesium citrate tabletsld likely be most popular as a value-add to already healh-focused products, but also could benefit brands that are trying to give their products a health halo.###This new ingredient could have some advantages over other trendy “super fruit” hopefuls. First, it’s recognizable. Everyone knows what coffee is. Second, it packs a punch of antioxidants, some of which aren’t readily found in other food sources. And lastly, the product’s story and production process will appeal to consumers concerned about sustainability efforts and the environmental impact of their favcitracal calcium supplement d3orite foods. Many foods have come and gone as the next superfood, but with its already strong background, coffee fruit could have a promisferrous sulfate upset stomaching future.