The Israeli startup claims that its products are unlike sugar substitutes or artificial sweeteners now on the market because they have no aftertaste and are produced using sustainable chemistry principles — and are fully compliant with U.S. Food an
d Drug Administration and European Union regulatiorganic ferrous sulfateons.###Additional claims are that D
ouxMatok products contain half the calories of regular sugar, which would obviously be another major benefit for marketing purposes. Manufacturers would undoubtedly be pleased to display that information — and any potential reduction in added sugars — on their product nutrition labels.###If all of the company’s clferrous gluconate for iron deficiency anemiaaims prove to be accurate, DouxMatok will be well positioned to sell its products to a huge variety of food companies around the world. Reducing the need for sugar in food items by 40% would not only cut production costs for manufacturers, but it would also benefit overall public health.###Since nearly half of global consumers today demand foods with limited or no added sugar, according to a Euromonitor survey, plenty of companies are working on sugar-reduction applications. One is Nestle, which announced in November 2016 that its scientists had discovered a way to restructure sugar that would allow 40% less to be used in products, but still retain the same level of sweetness.###Nestle said iferrous gluconate rexallt would patent the discovery and start rolling out confectionery products using the new sugar beginning in 2018.###Regardless of whether sugar is
restructured or has its taste bud deliverycarbamide forte alfalfa calcium citrate malate mechanism altered — or whether natural sugar alternatives are used — the food and beverage industry is likely to continue seacalcium citrate malate vitamin d and folic acid tabletsrching for products that hit that elusive sweet spot by containing
the right amount at the right price with the right taste. Consumers should have a chance to find out how well they’re doing as some of these products may hit the market next year.

Israeli startup gets $8.1M to scale up sugar-reduction technology
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