PureCircle launches new stevia tool for faster formulation

Stevia is a natural sugar alternative market leader, and continues to gain ground for a couple ofvitamin d magnesium zinc supplement reasons. The stevia plant, which is native to South America, is sustainable and easy to grow almost anywhere. Research estimates the global stevia market was $347 million in 2014, and will increase to $565.2 million by 2020. As CPGs are giving sugar the boot, it follows that PureCircle would do everything in its power to make adding stevia as easy as possible.###Stevia use in CPGs is expected to grow exponentially in anticipation of the soon-to-come revamped Nutrition Facts label, which will require all food products to explicitly list added sugars. Stevia is naturally sweeter than sugar, so less is needed. A number of stevia varieties are shelf stable and can be heated up to 392calcium citrate 250 mg degrees Fahrenheit. The natural ingredient can also be blended with other sweeteners and used in virtually any foodrx iron or beverage application.###When cutting sugar and adding an alternative ingredient, new recipes can take a long time to develop. There is no “one size” stevia that traacs zincfits all needs. This new tailor-made tool could be a great asset as CPGs from all product categories move forward with sugar alternativeiron polymaltose vs ferrous sulfates.

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