Kombucha — a vinegary-tasting fermented tea — ofnursing interventions for ferrous sulfateten contains about 1% alcohol, and some producers have faced regulatory difficulties as a result. Suja Juice’s hesitancy to enter the category before it has solved this issue is well-founded, as alcohol content could alienate various categories of health-conscious consumers. Still, growth rates in the fermented beverage category are nearly 30% and not many homagnesium lysinate glycinate vs magnesium glycinateuseholds are using it. Still, for a company like Sujamagnesium malate and threonine Juices, which has been quick to market with every other trend in this category, a kombucha launch is likely to be just around the corner — assuming it can find a way to cut the alcohol.###Kombucha is just one of many fermented food and beverage products that have surged in poplow iron tablets ferrous fumarateularity during the past few years. Kimchi, a Korean pickled cabbag
e dish, and kefir, a tangy fermented milk, are other examples of products that provide “good bact
eria” that can aid the digestive system. According to MarketsandMarkets, the global kombucha market is expected to be worth $1.8 billi
on by 2020, suggesting it is a trend with staying power, rather than just a passing fad.###Analysts suggest kombucha’s popularity is due to a growing interest in healthier drinks outside the bottled water category. Even the world’s biggest carbonated soft drinks manufacturers are en
tering the category — late last year PepsiCo acquired KeVita, a manufacturer of kombucha, sparkling probiotics and vinegar tonics. Kombucha maker Health-Ade also has attracted venture capital investment, with $7 million in Series B funding from CAVU Venture Partners last year, a fund whose partners include Coca-Cola executive and developer of Vitaminwater Rohan Oza. ###Kombucha remains a fast-growing niche in the beverage industry, and if Suja Juice can succeed in crafting a nonalcoholic version, it could allow it to tap into a whole new segmmagnesium citrate and magnesium oxideent of consumers, including children.

Suja Juice may enter alcohol-free kombucha market
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