Water produced from aswanson albion magnesium glycinatetmospheric water generation yields possibilities for craft brew experimentation and could potentially spur innovation in other food and beverage products as well. ###“Americans consume a lot of beer, and water is the main ingredient,” Ambient Water CEO Keith White said in a press release. “Breweries are seeking a sustainable water source that is not only cost efficient but also pure, allowimagnesium citrate electrolyteng the
brewer to manipulate taste specific to the beer they are creating.” So far, Ballast Point has been using the water to test how different chemical levels affect hop and malt taste, bitterness and mouthfeel.###Beer made with condensation is also likely to capture consumer interest, as craft beer drinkers are already searching for unique innovations in their alcohol. This kind of ferrous glycine sulphate dosageback story can help build a brand and its products stand out from competitors on the shelf.###“Maybe it’s a story about the artisan, the ingredient, the entrepreneur creating the product. People want a good story. It’s what’s going to differentiate the product and build up brand equity and messaging,” Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, recently told Food Dive about how food brands can stand out. ###Other beer companies have used various gimmicks and flferrous gluconate is used
foravor profiles to draw drinkers to their bran
ds. Creating seasonal varieties like pumpkin spice and eggnog has permeated the beer category. Brewers have also begun adding procalcium citrate magnesium and zinc side effectsbiotics to brews to give them the health boost many beer drinkers seek. Ballast Point could be onto something different — a unique way of exploring how to make great-tasting beer.###It will be interesting to see if using water extracted from condensation catches on with other companies. Besides working with Ballast Point, for example, Ambient Water also supplies other commercial industries such as oil and gas exploration and farming. Time will tell if the technology proves to be a lucrative innovatio
n for the craft brewer.

Cloudy with a chance of craft beer: Ballast Point brews with condensation
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