Much of coconut oil’s increasing popularity can be attributed to direct-to-consumer sales of the oil itself. Products that include it as an ingredient range from potato chips fried in coconut oil to a coconut-based whipped topping for500 mg calcium citrate tablets coffee. ###The AHA’s admagnesium glycinate lifevice doesn’t mean that companies wgeneric name for ferrous fumarateill need to stop using it. Just as real butter can be a selling point for certain products, coconut oil benefits from a natural halo, as well as a delicious flavor.###As the NYMag article points out, saturated fat is fine in moderation, including when it comes from coconut oil. The AHA recommends limiting saturated fats to about 5% to 6% of total calories, or about 13 grams for a person who needs 2,000 calories a day. ###However, if the message about limiting coconut oil hits a nerve with health-conscious consumers, other oils could benefit. Consumer awareness of healthy oils is on the rise, and olive oil in particular has seen a huge surge in interest in recent years. American consumption of olive oil has increased by 250% since 1990.###Aside from health concerns, the growing popularity of coconut — including coconut oil and coconut sugar — has hit ingredient costs. Coconut oil prices climbed 20% in a month at the beginning of last year as suppliers in India, Indonesia and the Philippines struggled to keep up with demand. Fromcalcium citrate 333mg October 2016 to January this year, prices soared another 27%. ###This isn’t the first time that coconut’s health credentials have bee733739012890n called into question. Earlier this year, The Wall Street Journal warned that the health benefits of unprocessed coconut did not necessarily translate into healthy products, as the oil is still high in calories and saturated fat.