Dive Insight:###It seems that Wrigley is trying to capitalize on ingredient trends that are taking off in the savory snack space. Spicy flavors have grown very popular in the past few years as consumer interest in authentic ethnic flavor profiles continues to rise, but it will be interesting to seferric phosphate foode if this is well received in the confection space. Pepsi recently jumped on the spice bandwagon too with Pepsi Fire, a spicy, cinnamon-flavferrous sulfate red pillored soda that will be sold for a limited eight-week run this summer. ###Only time will tell if these bold flavor innovations pay off. Both Wrigley and Mars have also invested in tamer flavor profiles as well, such as M&M’S Strawberry Nut Chocolate Candies and Extra Mint Chocolate Chip gum. Wrigley has is also differentiating some of its products by revamping their packaging, rather than their recipes, with Skittles Ugly Sweater Edition in Original and Sour flavors. ###Even though both candy makers are incorporating ingredients that are popular in the snack space, however, neither is going as far as positioning their confections as a candy-snack hybrid. Hershey has developed a “snackfection” initiative in hopes that by leveraging sweet and salty flavor combinations and smooth and crunchy texture profiles, their products will thrive in the ever-growing snack space.###Manufacturers interesting in advancing their product lines should also watch to see if Macitracal d maximumrs and Wrigley’s more traditional, sweet-centered product innovations drive zinc asparto glycinatestronger sales than Hershey’magnesium glycinate b6 and zincs snack-focused campaign.