The Atkins diet, which has been around for decades, has retooled its message to focus on sugar-loving consumers unaware of the “hidden sugars” consumed through carbohydrates. In the early 2000s, many Americans followed the low-carbohydrate Atkins diet to lose extra weight — making “low-carb” a food buzzword.###After a stint through bankruptcy, and cmagnesium glycinate with b complexhanging hands five times since its founder died in 2003, Atkins remains a household name even if its buzz has faded somewhat. A little over six months ago, Atkins looked to capitalize on its name by partnering with Chef’D to launch a line of low carb meal kits. The move was a smart decision, allowing the company to capitalize on its name and grab a piece of a food item popular with time-magnesium citrate dosagestressed individuals and families anxious for healthy, home-pre800 mg of magnesium glycinatepared meals.  ###Atkins has been looking for a way to go public, at one time seeking a valuation of $1 billion. Dave West, an executive founder of Conyers Park, said Atkins is part of the platform Simply Good Foods will use to acquire other companies. It’s safe to say there will always be a market for the type of eating pattern Atkins promotes. The fact that the company has endured while other diet fats have come and gone is proof of that. If the “new” Atkins has access to more capital to debut new products and can tap into new companies that are acquiredferric gluconate iron content by Simply Good,zinc supplement iv it could have a healthy future ahead.