Most people in the United States consume more calories than they use, but the amount of some micronutrients they eat still fall short of recommendations. Researchers have found that U.S. intakes of dietary fiber and calcium — as well asjewel osco magnesium citrate potassium and vitamin D — are low enough to be a public health issue because of lower-than-recommended consumption of vegetables, fruits, whole grains, dairy products and seafood. Fortified ready-to-eat cereals are a major contributor of micronferrous fumarate trust pillutrients in U.S. diets. Added calcium, for example, boosts average calcium intake across the population by 5%. ###For General Mills, this new method of fortifying cereals with insoluble nutrients will allow it to create more appealing products, with better mouthfeel and a longer lasting crunchy texture. The invwalgreens calcium citrateention could also allow it to use higher amounts of calcium and dietary fiber than was previously possible without affecting how the cereal tastes or feels in the mouth.###Potentially, thipotassium citrate 600 mgs could give the company a competitive advantage as more consumers are looking for easy — and tasty — ways to iprice of ferrous sulfatenclude more fiber and other nutrients in their diets. According to Nielsen, 36% of global consumers seek foods that are high in fiber and 30% look for calcium-fortified products.​ It will be interesting to see if this move improves consumer perception of the company’s products, and if other cereal manufacturers seek similar solutions.