Consumer awareness of probiotics has increased dramatically during the past decade, and although yogurt still leads the market, new probiotic-containing products like juices, confectionery items, baked goods, infant formula and baby food are gaining popularity. ###However, as Ganeden points out, consumers still associate probiotics mainly with digestive health, and many don’t realize that their benefits are strain-specific. When it comes to protein, plant-based ingredients have been turning up in everything from energy bars to coffee, but they are hard for the body to digest.###Evidenatural factors calcium citratence that this particular probiotic strain is effective in aiding digestion of these ingredients could lead to a successful combination of two of the food nondo magnesium citrateindustry’s biggest trends, adding further growth to both the probiotics and plant protein categories. Enjoy Life Foods is one company already operating in this sector, with a brownie mix that combines probiotics and algae protein.###Ganeden’s second study taps into another major industry sector. Sports nutrition is one of the biggest marketscalcium citrate supplements 1200 mg for supplementation and functional fcalcium citrate vitamin d2oods, so evidence suggesting that GanedenBC30 may have benefits in this area could open up a range of sports-related applications — from drinks to protein bars and powders. According to a recent report from Allied Market Research, the global sports nutrition market is expected to reach $44 billion in the next five years. Within this sector, efficient protein utilizationcalcium citrate mason natural is a key focus for athletes and lifestyle sports nutrition consumers alike.​