PureCircle develops sweeter, more sugar-like stevia

Apart from the company’s claims that the StarLeaf stevia has a more sugar-like taste, greater sustainability is likely to be a major advantage of this variety. Water is a major agricultural input for stevia plants, so being able to produce 20 times the steviol glycosides – the plants’ valuable sweet components – on the same amount of land could make a significant difference to the crop’s land and water use. That said, becauthorne magnesium citramate amazonse of their intense sweetzinc gluconate amazonness, even regular stevia varietcalcium citrate plus d3ies recostco magnesium zincquire much less land and water than other conventionally used sweeteners to provide the same amount of sweetness. ###For manufacturers, PureCircle’s aim to expand stevia planting beyond traditional growing regions like China is good news, allowing for a reliable sweetener supply independent of regional conditions. The ability to produce more sweet components in a smaller area is also likely to improve supply chain stability. Companies already sourcimagnesium citrate amazon liquidng stevia from PureCircle include industry giants like PepsiCo, Coca-Cola and Danone, among hundreds of others.###PureCircle’s claim that StarLeaf has a more sugar-like taste than other stevia extracts is the latest in a string of similar claims for its ingredients. Stevia’s sweetness profile and perceived bitter aftertaste have been the ingredient’s biggest challenge, so overcoming flavor issues understandably has been a major focus for the company in developing new varieties. It is plausible that the ingredients are becoming more sugar-like over time, but as always with new ingredients, it will be up to food companies to decide.​

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