Barilla expands product offerings with new cookies and breadsticks

Pasta maker Barilla has already cracked the U.S. bakery goods market with its Mulino Bianco brand, and now it’s expanding with two new varieties of breadsticks and a sandwich cookie. Recent studies have shown the cookie category has surpassed $4 billion in the U.S., with the specialty segment comprising almost 20% of the category in recent years.###The Mulino Bianco products offer a bit of Italiapure encapsulations calcium magnesiumn culture behindcalcium citrate 600 them and attract consumers who are looking for something a little fancier. That’s helped the brand to grow. With the growth in cookie consumption, and U.S. shoppesprouts calcium citraters looking for a way to inferrous gluconate 324 mg españoldulge even as they try to eat healthier, it’s a smart move for Barilla to expand its cookie roster.###The company also recently announced a major relaunch in Japan and will be doubling its marketing expenditures with an ambitious television and social media campaign. Barilla’s effort to expand its prodsolaray cal mag citrate 2 1uct lineup is not a surprise as more food manufacturers like Entenmann’s and Hostess seek to broaden their reach and grow revenue with new items. Expect more products from Barilla in the future.

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