Surf's up: Ocean Spray hopes new drinks catch a wave

The Winter Fancy Felemental zinc in zinc gluconateood Show in January showed more manufacturers are creating high-end mixers to capitalize on the demand for premium spirits made popular by the TV show “Mad Men.” A magnesium citrate for migrainesrecent FONA International survey showed millennials are consuming more spirits than older gemagnesium citrate liquid rite aidnerations, and many are drawn to higher quality craft and premium labels. This has helped the distilled spirits industry post 18-straight years of growth.###Advertising Age released a study that found consumers have a prefereswanson calcium citrate plus magnesiumnce for spirits in premium glass packaging as it conveys a high-end look and feel, so more high-end brands are gravitating toward this kind of design.###Clark Reinhard, vice president of global innovation at Ocean Spray, said the company was looking to create a beverage with a more sophisticated flavor experience, and early marketing indications are that it is aiming its mocktails at millennials. Ocean Spray is wise to try and cash in on the craze. Its mocktails will attract both those old enough to consume alcohol and those on the peripheral who want to feel grownup. Expect more companies to try to catch the samezinc citrate supplement wave.

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