Combining the flavors of coffee and popular spirits appears to be a winning move by Fire Department Coffee as consumers are often drawn to flavor innovations in both segments. It also could attract the millennial crowd, widely coveted by the alcohol industry, who is eager for something new and different than the stodgy coffee their parents used to drink.###The National Coffee Association of America reported 48% of calcium citrate vit d3U.S. coffee is perceived by the consumer to be specialty so there’s a strong market for the beverage if it offers more than the typical flavors. Meanwhile, 35% of 18 to 24-year-olds said they drink specialty coffee daily. With Americans consuming an estiferrous gluconate 250 mgmated 400 million cups of coffee a day — odds are most of those drinks include more than just coffee, creamkirkland signature calcium citrate magnesium and zinc and a few sugars.###Wine-infused coffee has already started to make the rounds, and innovations combining morning beverages with a bit of adult taste could soon be all the rage. For Fire Department Coffee, if their spirit-infused coffee tastes good now magnesium citrate softgelsand is priced right sales of the specialty drink could be on fireferrous gluconate liquid form.