As people reduce their sugar consumption, food acalcium citrate 1200 mgnd beverage manufacturers are scrambling to reformulatkirkland signature calcium citrate 500mge products with natural sweeteners that meet consumer demand for both health and sweetness. This prospect is especially pressing for the beverage industry, which has already experienced major sales losses followingmagnesium citrate where to find the implementation of local soda taxes. Many people are even more suspicious of artificial sweeteners like aspartame following research showing the zero-caloriheb magnesium citratee artificial sweeteners could actually promote weight gain. ###This has opened the door for stevia. The plant-based sugar substitute is the leading natural alternative sweetener. Industry experts expect the stevia market to explode in the wake of the newly released Nutrition Facts label, which will require all food and beverage products to explicitly list all added sugars. Stevia is also highly sustainable, and can be grown almost anywhere. The extract isn’t without drawbacks, however. ###Stevia-based formulations still need to include sugar in order to mask the extract’s bitter aftertaste. Developers are working to find the best version that will be accepted by the most consumers. ###Does siratose have the power to disrupt stevia’s growing empire? Possibly. If Senomyx is able to process a stable monkfruit derivative that is sweeter and better-tasting than stevia, beverage manufacturers may opt to reformulate with siratose so they can reduce the level of added sugars in their soft drinks. It will be interesting to see if any beverage manufacturers partner with Senomyx tocalcium citrate vitamin d3 minerals develop this sweetener and get a corner on the market before it opens. This could be a good indication of the industry’s faith in the nascent product.