Who would have thought that New Orleans baristas, in a city better known for alcoholic excess, would develop a coffee-based drink that a major beverage company like Stumptown would manufacture and market? The company’s new sparkling cold brew products shows just how popular premium coffee products have become among millennials and other consumers.###This demographic is consistently on the hunt for niche and exciting product innovations, and citrus-flavored carbonated coffee is certainly different. This particular bevcalcium citrate 300 mgerage also may hint at a convergence in calciumcitrat pure encapsulationmillennial interest in craft sodas, sparkling waters and coffee-based drinks. The sparkling water segment has seen meteoric growth in the past few years, mainly because consumer distrust of added sugars are driving them away from the soda industry.###Sugar or not, consumers still love carbonated, sweet drinks, as evidenced by their nature’s best magnesium citrateenthusiasm for this Stumptown product and other small-batch cracvs calcium citrate with vitamin dft beverage products. It’s likely that recent state soda taxes have further discouraged consumers from buying and drinking Big Soda products like Coke and Pepsi, but there magnesium citrate malateis still opportunity for manufacturers to innovate in the carbonated beverage space. Formulating beverage products with natural sweeteners and fresh-sounding ingredients like mint, citrus and ginger are a good way to lure health-conscious consumers.