Nielsen and Label Insight team up for more transparency in food labeling

Nielsen Product Insider will offer fast-moving consumer goods companies and retailers a natural factors calcium citratebetter barometer to look at sales performankirkland magnesium tabletsce, shopper demographics and product trends.###All of this should extremely useful to manufacturers, who can use the analysis to better predict what consumers desire and understand their preferences for the type of ingredient information they want to see.###Despite efforts to improve food labels in recent years, just howcalcium citrate food much consumers are paying attention is still unknown for the most part. Numerous studies have shown that they are seeking greater product transparency about real ingredients and attributes, but whetheefek samping zinc picolinate and gluconater they are looking at these labels and making buying decisions based on them is still up for debate.###An Innova report revealed that 75% of U.S. consumers say they read the nutcalcium citrate 600 mg chewableritional and ingredient labels of food products and 91% claim food and beverage options with recognizable ingredients are healthier. But the director of the Center for Food Safety and Applied Nutrition at the Food and Drug Administration has stated that research on consumer psychology has shown that nutritional labeling gives the organization “compelling reasons to be pessimistic” about how much it impacts purchases.

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