Chr. Hansen launches a plant-based, brilliant red as a natural alternative to carmine and synthetic colors.###It uses a new vegetable variety – the Hansen sweet potato Ipomoea batatas – grown from traditional breeding methods to create the color.###“We call it the Hansen sweet potato. Over 10 years ago, we discovered a promising citracal 600 plus dpigment in a root vegetable’s tuber, but the plant’s pigment content was on the low side,” said Jakob Dalmose Rasmussen, VP, commercial development at Chr. Hansen Natural Colors.###“We took this plant and embarked on a process of selective brglobifer forte ferrous fumarateeeding using traditional, non-GMO methods.”###“The result is a plant-based, brilliant red that gives our customers a natural alternative to carmine and synthetic colors.”###The bright red carmine alternative is the basis for Chr. Hansen’s recently launchecalcium citrate 1250 mgd FruitMax line of bright-red solutions that solve spetite calcium with vitamin dome of the biggest challenges of pcvs ferrous gluconatereviously available natural red colors.###“Strawberry red is a popular shade for food products – from cakes to confectionary to milkshakes,” said Rasmussen.###“But until now it has been nearly impossible to make a fire-engine red color with no risk of off-taste without using carmine.”###“And as consumers move towards vegetarian and vegan food choices, the need for a carmine alternative has become more pressing.”###The company’s new FruitMax Orange and FruitMax reds are based on Hansen sweet potato blends, minimally processed and meet the EU requirements for Coloring Foodstuffs.###