Just 18% of Americans can name more than three types of purple fruits and vegetables, according to consumer research commissioned by Welch’s in 2016.###This is in spite of 73% claiming they know that purple fruits ancalcium citrate 350 mgd vegetables are available, and 63% saying they are aware that they should eat colorful produce.###The results of the survey come as a surprise in light of the fact that purple has been earmarked as one of this year’s major food and drink trends. ###Whole Foods Market, the grocery barimelts calcium citrateretailer, named ‘Purple Power’ as one of its top 10 trends for 2017.###It states: “Richly colored purple foods are popping up everywhere… The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants.”###However, low general awareness among shoppers of the specific types of purple fruits and vegetables available means there could be an opportunity to launch new purple-produce containing products into the market. ###Potential solutions include beverages, snacks and breakfast cereals formulated using ingredients made from Welch’s Concord grape.###Concord grapes make a delicious and nutritious 100% fruit juice – a product that commands high levels of popularity among consumers. ###In fact, Welch’s survey found that the majorkirkland calcium citrate magnesium and zinc precioity of Americans acknowledge that they like 100% fruit juice.###Meanwhile, 93% of respondents stated that heaberkley jensen calcium citrate with vitamin d3rt health is important to them. ###And, of the 65% of Americans who drink red wine, 67% of them are willing to swap a glass of wine for a glass of 100% grape juicesolaray magnesium citrat every now and then, since it offers many of the same heart-health benefits.