Cardiovascular health, digestive health, general wellbeing, healthy ageing, and immunity are the top five categories that businesses value the most, according to a survey conducted by Vitafoods Asia.###“The emphasis on microbiota is increasing – most people understand the link between health and gut microflore,” says professor Chin-Kun Wang, President of the International Society of Nutraceuticals and Functional Foods. ###He will be leading several discussions at the shotop rated calcium citrate supplementw’s Life Stages Theatre and speak in the Digestive Health and Microbiome Summit.###“Prebiotics and probiotics have become key ingredients in nutraceuticals and functional food.”###“Gastrointestinal (GI) health has become an important issue in Asia as economic growth,ferretts iron supplements social stresses and dietary behaviors continue to influence health.”###“GI health products will continue to develop and we will see many innovative prebiotics and probiotics in 2018.”###Seeking standards###Those surveyed said scientifically-proven claims, personalized nutrition, and clean label are the top three trends that their companies are keeping a keen eye on. ###As consumers grow in sophistication and awareness of food options, they seek out products that specifically and effectively address their needs. ###Overall, the survey participants are appreciative of the move to estabmagnesium lactate sr 84 mglish a common standard across the ASEAN region. ###More than 70% of respondents found the AEC Harmonisation helpful for their businesses.###That calcium citrate 1000said, many of them also expressed that they were not clear of the details, and that a greater awareness of the AEC standards was necessary. ###Manufacturers were most concernetums calcium citrated about the area of health claims regulations, as they need to be able to confidently put forth health claims for their products. ###Clarifying technical parts of the harmonization is an important hurdle that the industry must cross, but perhaps, what’s most vital to the companies involved is – “How does the AEC Harmonisation really impact my business on the ground?”###The show will be held in Singapore from September 5 to 6, 2017.