Once the preserve of athletes and bodybuilders, many of the UK’s fitness lovers are using sports nutrition products. ###Some 27% of UK responcitracal chewsdents use sports nutrition products, rising to 39% of respondents who exercise more than once a week, according to a Mintel report.###Overall, UK’s young men show the strongest use of sports nutrition products, with 61% of men aged 16-34 saying they use these products. ###High usage among this group comes at a time when many men are following bulky exercise regimes. ###Some 35% of men aged 16-34 say they exercise four times a week or more, compared to 26% of women of the same age.###Meanwhile, 40% of women aged 16-34 use sports nutrition magnesium citrate laxative drinkproducts.###Mintel research reveals that there has been a surge in usage of protein powders among young women. ###While 7% of women aged 16-24 used protein powders for drink in 2015, this has more than doubled in 2017 to 18%.###Currently, the top three sports nutrition products used by the consumers are protein bars (11%), protein powders for a drink (10%) and energy bars (9%).###“A new ideal appearbest magnesium citrate for constipations to be rising that sidelines the waiflike figures common among many fashion models in favour of athletic and toned – or even highly muscular – physiques, widely kferrous fumarate 350 mgnown as ‘strong is the new skinny’,” says research analyst Anita Winther.###“It also helps to explain, in particular, the increase in popularity of protein powders among young women.”###However, while usage remains strong, as many as 63% of users admit that it is difficult to tell whether a sports nutrition product is benefitting them. ###Meanwhile, 72% of users would like to see an industry-wide certification that ensures quality of ingredients.###Mintel research finds that consumers’ current scrutiny of food and drcalcium citrate magnesium and zincink extends to sports nutrition. ###Some 64% of those who eat or drink sports nutrition products say that they always read the ingredients list before buying a new product and 46% of users avoid sports nutrition products with sugar.###“Looking to the future, there is a high level of ingredient scrutiny among sports nutrition users, highlighting the need for brands to be transparent about what goes into their products,” says Winther.###Furthermore, there is a strong usage of high-protein food and drink.###Some 29% of consumers have eaten or drunk high-protein food or drink products in 2017, with 45% of respondents believing it is important to increase protein intake when exercising regularly.###In addition, 28% of respondents say that products with added protein are a good alternative to eating foods naturally high in protein.###Despite the popularity of these products, 48% of respondents believe there is no need for extra protein in a balanced diet.