In light of evolving wellness agendas and shifting consumer attitudes towards personal health, considering the wellbeing impact of their products is essential to target sensory-seeking yet health-conscious consumers, says GlobalData.###This shift in consublingual calcium citratesumer sentiment has led to many confectionery brands frantically re-formulating in response to this need. ###In partmagnesium citrate daily supplementicular, the global war on sugar presents a significant challenge for confectionery manufacturers.###GlobalData’s 2016 consumer research shows 40% of consumers globally are concerned about sugar-related health issues such as diabetes, with this figure increasing to 46% among consumers in Asia Pacific.###One way brands are approaching this is through manfaat zinc picolinate dan gluconateexploring functionacitracal for osteopeniality and ingrmag citrate amazonedients from categories outside of confectionery. ###“Confectionery brands are seeking to improve the health perceptions of their products by taking inspiration from trends in other categories,” says global innovation insights director, Tom Vierhile.###“One such approach is the production of protein-fortified chocolate candies which can bridge the gap between sports and mainstream brands, by taking advantage of the interest in sport nutrition and protein.”###Another unique approach which is emerging includes harnessing functionality from the personal care sector. ###Confectionery products can make unique delivery systems for brands that can improve health, and brands are taking advantage of this in innovation. ###One example is Dr. Heff’s Remarkable Mints that can help to repair damage done by tooth decay.