Analysts expect a loss in retail value sales for the pro/prebiotic drinking yoghurt market of about €500 million since 2012 in Austria, Belgium, France, Germany, Netherlands and the UK, says Euromonitor.###Thus, International Probiotics Association (IPA) Europe is developing a European framework giving appropriate information to consumers on the presence of probiotics in food, helping to differmagnesium citrate 250entiate nutrition information from evidence-based health claims.###“Europe is currently lagging behind the American and Asian probiotics markets, and may continferrous fumarate 324 mg tabue to lose market opportunities,” says Rosanna Pecere, IPA Europe executive director.###“The EU’s current approach is unintentionally leading consumers to misinformation, or leaving them with no information at all.”###“This is particularly regrettable given that consumferrous gluconate sulfateption of probiotics not only has benefits for general wellbeing, but may also contribute to cost savings at a societal level,” she adds.###“While we are optimisticferrous fumarate pills about the global growth about probiotic foods and supplements, we need to consider strategies for the future of the industry in the EU.”###Pecere will present the acticalcium citrate with vitamin d 60 tabletvity of IPA Europe to find appropriate ways to communicate to consumers at the Probiotics Summit on May 9, 2017, which will be held alongside Vitafoods Europe in Geneva.