The snacking market is being revolutionized by a ccalcium magnesium citrate d3onsumer backlash against sugar, salt and artificial ingredients, as well as changing lifestyle and personal wellbeing, says Euromonitor International.###Its data shows that healthy snacks sales will rise by 3% compound annual growth rate (CAGR) over 2016-2021 compared to ‘conventional’ snacks, which will only increase by 2%.###While growth of ‘conventional’ snacks is boosted by emerging markets, its mature markets such as Western Europe and North America driving the growth of healthy snack – a trend that is expected to intensicalcium citrate bulkfy.###“Snacks usekirkland magnesium and zincd to be biscuits, confectionery, crisps and soft drinks but consumers’ desire to migrate to snacking options with a higher emphasis on healthy, all-natural and free-from is redefining the industry,” says Lianne van den Bos, global lead analyst.###“We are now seeing a movement towards healthier snacks such as yoghurt, milk drinks, energy bars and nuts, as a growing segment of the non-snack food market is rebranding itself as snack replacements.”###Euromonitor forecasts that yoghurt and sour milk products will represent 15.8% of the snack market in 2021, up from 11.1% in 2002, while chocolate confectionery’s share of snack will decrease from 17.9% in 2002 to 16.2% in 2021.###To change the growth trajectory of chocolate and remain relevant in the healthy snacking era, the chocolate industry is redesigning its offering from texture to flavor, ingredients to packaging.###“How we apply wellbeing is changing. Before it was reducing sugar, now it’s about high-quality ingredients, better taste, and moderation,” says Van den Bos.###“Some of the current value gain strategies in chocolate have been centered around its attributes.”###“In fact, big successes have been booked by the sudden popularity of dark chocolate, which is positioned as a healthier alternative to other types of chocolate.”###“If you’re going to go for chocolate which we know is bad, better go for the besferrous gluconate 325 mg elemental iront kind of bad.”###Competing in the premium space means understanding evolved consumer needs, which should take into account emotion and self-expressive benefits. ###Small start-ups have tapped into social trends of personal wellbeing and changing lifestyle quicker than big food companies, eating their market share. ###2016 saw a dip in the combined share of the top 20 companies, after years of growth.###“In 2017, trying to change things for the better becoming increasingly important,” says Van den Bos.###“Living in a conflict-ridden world, consumers – especially younger consumers – want to enrich lives and preserve the earth’s natural resources.”###“In this environment, their expectations regarding brands are growing.”###This disrupted consumer environment is not necessarily a threat but can become an opportunity for chocolate manufacturers who embrace it and respond to new consumers’ demands.###“Lessons can be learned from coffee’s revolutionary growth strategy which managed to turn a simple drink into a little luxury, a treat that fits in well with fast-paced lifestyles,” svalupak zinc gluconatehe says.###“In that sense, chocolate has a role to play to position itself towards mental wellbeing, a moment of premium indulgence, as opposed to competing against healthier snacks with reduced calories.”###“When selling premium chocolate, consumers need to be educated on premium ingredients, cocoa content and origin, something for which foodservice outlets are a great point of contact.”