Millennial fruit juice drinkers in Europe view 100% fruit juice as a healthy beverage, according to the findings of a consumer survey conducted by Concord grape juice supplier Welch’s Global Ingredients Group.###Researchers asked 300 French and German fruit juice drinkers aged 18-35 a range of questions in a bid to learn more about their attitudeskirkland vitamins calcium citrate magnesium and zinc towardbariatric advantage chewable calcium citrates the juices they buy.###When asked to rank a selection of popular beverages in order of how healthy they considered them to be, the respondents listed sparkling water, 100% fruit juice and milk as the healthiest choices. ###The results show that, among Millennial fruit juice drinkers in Europe, the reputation of 100% juice as a healthy beverage remains largely untarnished despite the bad press that the fruit juice sector has received in recent years.###Health is a key priority###The survey, conducted online by Surveygoo, revealed that health is a key priority for European Millennial fruit juice drinkers.###Some 73% of respondents saying it is important to them that a fruit juice delivers a health benefit. The three most interesting benefits to European Millennial fruit juice drinkers are energy, mind health and heart health.###However, taste and quality are also particularly important to these consumers.###Some 84% of respondents stated they would be more likely to buy a superfruit juice if they knew the superfruit from which it was made tasted good.###Meanwhile, 85% of the respondents said they drink 100% juice, and 72% said they consider ‘100% juice’ to be an indicator of high quality.###Overall, the three most important things Millennial fruit juice drinkers in Europe are looking for from their fruit juices are good taste (83%), nutrition and health (58%) and real food ingredients (41%). ###The survey found that 80% of respondents would be more likely to buy a fruit juice that highlights that it is made with real fruit.###“European Millennials who drink fruit juice are motivated to buy fruit juices that taste good,” says Wayne Lutomski, VP International & Welch’s Global Ingredients Group.###&#82trader joe’s calcium citrate20;The challenge, therefore, is for juice companies to citracal chewable calcium citratecreate nutritious juices – superfruit juices for example – that deliver an enjoyable drinking experience.”###“There are not many superfruit juices that can deliver on this, although Concord grape juice is one zinc gluconate productssuperfruit juice that brings great taste and science-backed health benefits, all at a reasonable price.”###“Interestingly, our survey also found that two thirds of respondents would be more likely to buy a fruit juice made with Concord grapes, once they had been informed of the benefits they offer.”