Global sales of alternative waters increased by 21% in 2016 to more calcium citrate d 315 200than US$2.7 billion, finds a Zenith Global report.###Volume has been driven by the trend towards healthy hydration as consumers seek alternatives to sugar sweetened soft drinks.###The majority of value came from North and South America, where sales of coconut water and maple water are strongest.###By 2020, the market is forecast to have doubled in size to reach US$5.4 billion.###Coconut water dominates the alternative waters market, accounting for 96% of volume and 86% of value in 2016. ###In contrast to other plant waters, where there are numerous small and local players, the coconut water segment has three majormagnesium citrate sam’s club global leaders: The Coca-Cola Company with Zico and Innocent; PepsiCo with One, Kero Coco and Nakecitracal slow release 1200 costcod; and All Market with Vita Coco.###calcium citrate 1200 mg“Asia Pacific and South America are expected to be the fastest growth markets for coconut water. ###“Both have high unpackaged coconut water consumption and thus particular scope for packaged coconut water,” commented Portia Rifat, senior market analyst. ###“The much smaller maple water segment is projected to triple in size to 2020.”###“North America offers the greatest potential for innovation in natural flavors and organic sourcing.”
“The best prospects for birch water are in West Europe,” she concluded.###Zenith forecasts that the global market for alternative waters will approach 1,900 million liters by 2020, benefitting from increasing sales in both the mainstream and premium markets. ###The main opportunities for brands in the alternative waters macalcium citrate acidrket are identified as including providing premium, craft, organic and ‘not from concentrate’ plant waters.