Fonterra and its global ingredcalcium 60 mgients business, NZMP, have developed a white butter product to meet growing demand from manufacturers in the Middle East market.###Although Fonterra’s butter is renowned amongst Middle East consumers for its famous golden appearance thanks to grass zinc gluconate supplementfed cows, a niche segment of manufacturers prefer white butter as a processing ingredientfood rich in magnesium citrate for their food products.###These Middle Eastern food manufacturers have traditionally sourced butter from grain fed cows which produce dairy products with a pale color. ###Fonterra’s dairy foods category director of NZMP, Casey Thomas, said Fonterra developed a high quality white butter ingredient through an innovative manufacturing process where they are now acalcitrate with vitamin dble to reduce the golden appearance of the butter without impacting its quality.###“While our yeltaking ferrous fumaratelow butter already sees great success in this market, we saw an opportunity to tap into this new area for customers to use in a variety of applications such as spreadable jar cheese, recombined cream cheese, and could soon be used in ice cream,” he said.###The product is now available in Saudi Arabia, Iran, Bahrain, Turkey and Pakistan. Future plans include launching the product in Egypt, Algeria, Morocco and even South America.