People who like wine usually develop a preference for a particular grape variety. ###A similar thing could soon happen with juice drinkers.###‘Variety’ is the current catchword for fruit juice specialists such as Amecke GmbH & Co. KG and the Maspex Group with their brand Tymbark. ###Because acitrocal tabletll apples are not the same. ###Both companies are bringing out juices made from specific varieties, to cater to the tastes of discecalcium 315 200rning consumers and encourage them to drink juice.###In Europe, the market for juice and juice drinks is largely saturated. ###And it is a highly competitive market: beverage manufacturers try to differentiate themselves from the competition with new products, to secure market shares. ###“The apple juices you find on supermarket shelves today are generally blends of juices from different apple varieties,” says Ariana Amecke-Moennighof, product manager at Amecke. ###“The ratio of ingredients depends on availability.”###“However, we believe unmixed premium juices have potential – especially in markets that demand high standards for food and beverages.”###“That’s exactly where we’re placing our range of ‘Mein Lieblingsapfel’ (My Favourite Apple) products, which we’ve incorporated into our premium assortment.”###In addition to its traditional apple juice range, in Germany the company now also has the unmixed varieties Golden Delicious (‘velvety and balanced’), Idared (‘powerful & original’) and Cripps Pink (‘temptingly fruity’) on sales shelves. ###“The conventional typiron gluconate supplementes are on sale, as usual, in 1-litre carton packs,” says Amecke-Moennighof.
“For the ‘Mein Lieblingsapfel’ range, we’ve opted for the 750 ml variant.”###“Both these volumes can be filled on one and the same SIG Combibloc filling machine, which makes us very flexible in production.”###A recent Mintel consumer survey has found in Germany that more than a quarter of respondents aged over 16 would buy juices made from specific fruit varieties.###A similar picture emerged in France and Spain, where 23% of those polled are interested in variety-specific juice; in Italy thekirkland calcium citrate magnesium and zinc dosis figure is 21% and in Poland around 30%.

Popular older varieties###That is a good basic prerequisite for the Maspex Group in Poland. ###The company has now added apple juices made from the varieties Antonowka, Champion and Jonagold to its Tymbark brand range.###“For our new variety-specific, not-from-concentrate juices, we only use apple varieties that are popular with Polish consumers right now,” said Dorota Liszka, corporate communication manager at Maspex Group. ###“Antonowka is an old Russian apple variety – sweet and sour in flavor.”###“The Champion is full of flavor, and is characterized by a very low acid content.”###“In comparison, the Jonagold has quite a subtle, delicately fruity taste. With this variety of options on offer, each consumer can find the juice he likes best”.###Juice from local, traditional apple varieties in particular gives consumers the reassuring feeling that they are buying natural, healthy, high-quality products with a transparent and traceable source.###“For many consumers, transparency in respect of a product’s source reassures buyers, and is an indication of high quality,” said Norman Gierow, head of global product management Market at SIG Combibloc. ###“Variety-specific juices with regional provenance are a very good examplbeda calcium citrate dan calcium carbonatee of how manufacturers can make use of the potential associated with prevailing consumer values.”###“The packaging can contribute to consumers identifying products as authentic and high quality.”