While most established dairy markets have an already well-defined product mix, consumer preference is quickly moving incalcium citrate target new directions off-shore as markets across wider Asia and the Middle East begin to define the way they consume dairy.###Fonterra chief operating ofkirkland magnesiumficer global consumer and foodservice, Jacqueline Chow, believes the company is entmag citrate supplementering into a renaissance period for dairy, where product research and development will start shaping the diets of future generations.###“Sales trends show consumers around the world are demanding a more protein rich diet, and with tastes varying from region to region we’re working closely with our customers to make sure we deliver the products to match,” she says.###She adds that products like cheese are only now beginning to feature prominently in some of the world’s dairy growth markets, and a lot of product innovation is going on behind the scenes to make sure these products hit the mark.###“Our customers in Kvitamin d and magnesium citrateorea, for example, are very conscious of the amount of salt in their diets, and many see dairy as a nutritious, low salt protein option,” says Chow.###“To cater to this specific demand, we have formulated a low salt cheese down at our Stirling site in the South Island that has become extremely popular with young children as an introduction to dairy.”###In Hong Kong, Fonterra’s customers wanted to see healthier snack options in supermarkets for their children, which led to the launch of Anchor Candy Cheese.###The bite-sized cheese cubes were created as more nutritional options for lunchboxes, while also keeping children interested in what they are eating. ###Anchor Candy Cheese contains twice the nutritional content of regular cheddar and less sugar, making it the perfect combination.###Fonterra is also innovating its approach in powdered products, and not just for nutritional consumption.###“At our Kapuni site in South Taranaki, we have created a specialised pharmaceutical lactose called Wyndale, tailored specifically for the Indian market,” says Chow.###“The product is used as an excipient in medicines, helping take the active ingredient to a targeted location in the body.”###“Kapuni’s primary customer, DFE Pharma, has a 25% share in this market, with ambitions of growing further.”###“By working directly with Kapuni, Wyndale went from concept to commercially produced in just five weeks,&best quality calcium citrate supplement#8221; she says.
“Since its launch, demand for this product has increased by 75%, filling a gap in the market.”