Consumers are more conscientious about food and beverage labels and look for green product features that directly influence themselves and their families, according to a Euromonitor International’s consumer survey of 28,000 online respondents in 20 markets.###The Global Consumer Trends finds 53% of survey respondents avoided at least five food ingredients in 2016, up from 35% in 2015. ###Concerns about artificial sweeteners, GMOs as well as trans-fat and hydrogenated oils increased the most – at least 9% points –from 2015 to 2016.###“Today, more than one-third of consumers are carefully reading food and beverage labels, scanning for ingredients on their ‘must avoid’ lists,” says senior survey analyst Lisa Holmes.###Products labelled as ‘natural’ continue to resonate with 50% of survey respondents considering ‘natural’ product labels trustworthy in 2016 – a 14 percentage point increase from 2011.###However, a universcitrate d3al understanding of ‘n324 mg iron supplementatural’ when it comes to product labels from a consumer’s perspective is uncleacitracal chewable calcium citrater. ###In 2011, 48% of survey respondents defined ‘natural’ as having strict regulations, which dropped to 26% in 2016. ###Similarly, 44% of respondents defined ‘natural’ as respecting animal welfare in 2011, which also decreased to 28% in 2016.###“Most consumers agree that ‘natural’ means no artificial additives or chemicals, but opinions vary on whether natural products are also organic, strictly regulated, or healthier than non-natural,” Holmes said.###Consumers are also focusing on green, or eco-friendly, products that provide a direct self-benefit. ###Though 66% of consumers try to have a positive impact on the environment, 15% are willing to pay more for recyclable products – whereas 39% are willing to pay more for natural features.###“While eco-contaking magnesium citrate at nightscious products may boost feelings of helping the environment, few consumers are willing to pay ecalcium citrate and d3xtra for these environmentally-focused features on their own,” Holmes said. ###“Instead, consumers are more open to paying extra for natural and organic product features that they see as having direct benefits to themselves and their families.”