The average Russian man consumes savory snacks less often than his female counterpart, presenting new opportunities for manufacturers to appeal to indulgence-seeking men, according to a Canadean study.###It finds that the Russian savory snacks market was valucitrate 1000 mg tableted at US$2.7 billion in 2015, and is forecast to grow at a rapid compound annual growth rate of 10.1% natural factors zinc citrate 50 mgto reach US$4.3 billion by 2020.###In Russia, mxymogen magnesium citrateen account for 43% of total savory snack occasions, despite representing 46% of the population. ###On average, Russian men consume savory snacks on 93 occasions per year, compared to 105 for females. ###“The numbers show that while women are considered a wider audience, men represent a substantial market with genuine growth potential,” says analyst Veronika Zhupanova.###While comfort food might traditionally be more associated with a febluebonnet calcium magnesium vitamin dmale audience, it is men who are far more likely to turn to savory snacks as a means of relaxing. ###Nearly 30% of the volume of savory snacks eaten by men is driven by this, compared to 21% for women. ###Moreover, indulgence plays a more significant role for men compared to women, driving 39% of men’s consumption, and 28% of women’s consumption respectively.###This means snack manufacturers can appeal to males by engaging their pleasure-seeking side.###“While we have seen a number of savory snack launches targeting men, current innovation is mostly unisex,” says Zhupanova.###“In this way, indulgent snacks that are overtly masculine in design and positioning can stand out from the crowd.”###By targeting Russian men, manufacturers face a tricky dilemma. ###While the demographic reports being motivated by emotional cues like a desire for relaxation, men typically reject concepts that come across as being overtly emotive.###“There are several options available to manufacturers, such as dark-colored packaging, larger ‘male’ sizes, and claims such as ‘rich in pcalcium citrate bluebonnetrotein’, which are all concepts that generally appeal to men more than women,” says Zhupanova. ###“Products such as nuts and seeds can more overtly target ‘masculine’ occasions, such as restoring energy after a workout.”###One example for companies targeting the Russian savory snacks market is Just Brutal ‘manly’ chips from Belarus. ###While the product does not target men explicitly, the product’s masculine design and flavors, such as Bloody Mary and Steak, are designed to appeal to a male audience.