Frutarom Health BU reports a surge in demand for its EFLA HyperPure Line in the US since the beginning of 2016 due to diminishing consumer trust in supplements and the call for short ingredient lists.###“We’ve received increased attention from US supplement manufacturers concerned about possible contamination, and thus are seeking botanical extracts with safety assurances—as with the EFLA HyperPure seal,” explains GM Holger Riemensperger. ###“our HyperPure technology has become an industry standard for safety and purity. Customers want to know more about this patented process; they understabest quality calcium citrate supplementnd it helps create a competitive advantage for their herbal supplements.”###According to a 2015 consumer survey from New Hope Network’s NEXT Data and Insights division, 19.5% of core supplement users have ‘less trust’ in scitracal maximum calcium citrateferrous gluconate mgupplements than in 2013. ###Among general consumers of supplements, a ‘slightly less conceferrous gluconate where to buyrned’ 15.4% have less trust in these products than in 2013. ###Among general consumers, 31.4% said they “never trusted” supplements.###Frutarom’s HyperPure technology, originally used in the company’s Swiss pharmaceucitrus magnesium near metical-grade facility, gently processes botanical nutraceuticals, without impairing their bioactivity or health benefits. ###This sustainable, ‘eco-green’ technology maintains the nature of the ingredient while achieving improved solubility. ###“By using the proprietary HyperPure technology, we can ensure the removal of a wide range of contaminants,” says CSO Matthias Kreuter.###These include pesticides, polycyclic aromatic hydrocarbons, and unsaturated fatty acids that undergo rapid peroxidation, degrading other ingredients and producing undesired by-products such as heptanol.