Ashland has developed Purekote 23589, a coating that can be used safely in food packaging applications regulated by the U.S. Food and Drug Adminkalcium citratcalcitrate with distration.###The water-based coating delivers a matte appearance and velvety feel to paper and plastic bags, pouches, lidding films, foil bags and sachets.###It will be launched at Dscoop in April 14-16 in San Antonio, Texas, US.###“Purekote 23589 coating is particularly well suited for use on organic and natural products packaging, which is one of the fastest-growing segments in the packaged food industry,” said Cindy Fruth, industry manager, laminating adhesives and coatings.magnesium citrate daily###“Purkote coating also delivers superior scuff resistance, so when the natural factors zinc citrate 50 mgfood product finally reaches the shelf it will still look great. And packaging that looks great and feels great really helps sell product.”###The coating is safe for use with any food and does not have temperature limitations.###It is print receptive and can be used with film, foil and numerous other substrates.###It can be applied via gravure or flexographic process with an enclosed-chamber doctor blade.###Purekote can be pattern applied to create packaging with both matte sections and clear ‘windows’, which allow consumers to see the product inside.###This flexibility in application also makes Purekotemagnesium citrate liquid suited for use on pressure-sensitive labels, boxes and many other non-food applications.###Purekote 23589 is a polyurethane dispersion in liquid form.###As a topcoat it delivers 60° gloss in the 0.5 to four range.