IFF has launched a branding inibariatric advantage calcium citrate chewable tablets 500mgtiative based on its 126-year legacy and ongoing commitment to discovery and pioneering firsts.###As part onow magnesium citratef the corporate rebrand, the company unveiled a new website, purpose statement, visual identity and refreshed tone of voice, all of which will help to spotlight itsferrous gluconate 256 mg vision, imagination and innovative focus.###“IFF is acitracal with vitamin d and magnesium company that was built on a culture of exploration, and we have a long history of delivering groundbreaking firsts in the industry,” said Andreas Fibig, IFF CEO and chairman.###“Now more than ever, we want our outward face to reflect the values that we hold deep in our core.”###“Our new brand provides a platform for telling the story of our innovative work and our smart, curious and passionate team members.”###Reflecting the company’s Vision 2020 Business Strategy, the rebrand specifically supports the company’s Commercial Excellence effervescent magnesium citratepillar.