Probi is launching Probi FerroSorb, a probiotic iron absorption product for the world marketing from 2016.###The ingredient has also been nominated to the Food Ingredients Europe Innovation Awards 2015, in the category ‘Best Functional Innovation’.###Probi FerroSorb offers a new approach for probiotic consumer products, both within functional food and consumer healthcare segments.###The first product launch will take place in Sweden in Febrmagnesium citrate liquiduary 2016, and other international markets are to follow for the rest of the year and in 2017.###“Probi is already very successful withwalgreens calcium citrate Probi Digestis and Probi Defendum, our gastro and immune platforms,” says Linda Neckmar, director of marketing and sales consumer healthcare.###“We are now very proud to launch the new probiotic platform Probi FerroSorb, targeting iron deficiency in a unique way.”###“This will create an opportunity for continuous growth for the probiotic category.”###The supplement is documented through five clinical trials showing a significant increase of iron absorption from a meal.###The consumer will experience increased iron uptake while maintaining a well-functioning digestive system.###Probi FerroSorb formulated into a capsule is a combination of the clinically documented lactic acid bacteria LP299V, vitamin C, folic acid and iron.###It is a supplement for preventive use targeting women of childbearing age at risk of iron deficiency.###One capsule daily with the main meal will help to meet iron requirements, while leaving a minimal amount of unabsorbed iron in the intestines.#zinc gluconate 85 mg##Probi FerroSorb solves iron deficiency in a completely new way, by increasing the uptake – not only the intake.###“The crucial difference between Probi FerroSorb and a traditional iron supplement is the reduced risk of side effects normally seen with traditional icalm magnesium citrate supplementron supplement,” adds Neckmar.###According to the World Health Organization (WHO) iron deficiency is the predominant nutritional deficiency world-wide, both in magnesium citrate for hot flashesindustrialized and developing countries.###About 20-30% of the women in child bearing age suffers from iron deficiency with symptoms as fatigue, shortness of breath, poor immune function and impaired concentration.###The gastrointestinal side effects of traditional high dose iron supplements are often caused by poor absorption.###Unabsorbed iron in the intestines can upset the intestinal flora and cause symptoms such as nausea and constipation.###One of the reasons for these side effects is that iron acts as a nutrient for several undesirable intestinal bacteria.###The conflict between a high iron requirement and the risk of side effects when using high doses of iron supplement can only be solved by improving the iron uptake.